Top 5 Fashion Games on iOS in the US: Q1 2025 Performance

The first quarter of 2025 saw intriguing trends in the performance of the top fashion games on iOS in the United States. Here's a closer look at how these apps fared, with data sourced from Sensor Tower.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company showed a dynamic pattern in weekly downloads, peaking at around 97K in mid-January before gradually declining to nearly 20K by the end of March. Weekly active users followed a more steady trajectory, climbing from approximately 96K to over 224K in mid-February before settling at around 205K by the end of the quarter.

Skincare Time: Makeover ASMR, published by DO VAN HUY, experienced fluctuating downloads. Starting strong at 110K, downloads dipped to about 34K in late February before bouncing back to 88K by the end of March. Active users saw a dramatic rise in early March, reaching over 331K, despite erratic numbers throughout the quarter.

Glow Fashion Idol by Crazy Labs reported impressive weekly revenue, peaking at nearly $160K in early February. Downloads remained relatively high, with a peak of 63K in February. Active users consistently increased, climbing from 103K to 139K by the end of March.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. saw stable weekly downloads, ranging from 30K to 64K, with a slight increase towards the end of March. The game maintained a robust active user base, consistently hovering around 500K throughout the quarter.

Makeup ASMR: Makeover Story by Makeup Games for FUN had a modest revenue performance, reaching a peak of $1.7K in mid-January. Downloads started at 73K and gradually decreased to around 27K by March. However, its active user base remained strong, consistently exceeding 2.5M, with a slight upward trend towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.